Customers are people with similar likes, dislikes, and distastes. They are as varied as there are different products in the market. What makes one client purchase a certain product could be poles apart from what influences another. In a nutshell, not all customers behave the same way; because they are different individuals.
To target customers with precision, you need a product packaging that’s customized just for them. This is a sure-fire marketing strategy they can’t resist. Gone are the days when product packaging was a case of one-size-fits-all. Then, it was difficult and expensive to customize product packaging for every persona.
Today’s technology allows us to customize packaging for individual customers without breaking the bank. And if you are working with a professional company like Supply Pack, the level of professionalism and unequaled packaging designs will leave you impressed.
But how does product packaging influence customer behavior? This article seeks to answer this question as objectively as possible. There’s no doubting the fact that effective packaging is a critical component in the sales process. It influences a customer’s behavior and attitude towards a product. So, how does it do this?
By Leaving a Lasting First Impression
To impress a potential customer, make them feel as if they are the most important among all your clients. Nothing does this better than customized packaging.
Receiving a package with a thank you card that includes their name on it, gets them to positively experience your product before opening it. If they are sold on the packaging, chances are they will be sold on the product.
You see, customers don’t care how much you know but how you make them feel. Customized product packaging makes them feel valued. It says your relationship with them goes beyond a desire to sell a product. It connects with them psychologically, and you can bet they won’t forget your product.
By Standing Out
We live in a world of non-fungible tokens, also known as NFTs. People want products that are non-replaceable, products that are uniquely theirs. It’s the same with packaging; clients want to feel special and unique; they want to stand out. Customized product packaging is targeted to a particular persona. Packaging targets a specific audience with branding and material preference cannot possibly be confused or replaced with that of another. It’s unique to a particular client, and it’s for that client and none other. When a customer receives packaging like this, you can ensure there will be a smile on their face, and perhaps even record their unboxing experience on YouTube and other social media platforms.
Establishes an Emotional Connection with Customers
How does a customer feel upon receiving a product in custom packaging, clients feel special when presented with a packaging that’s designed for them and with them in mind. This instantly establishes an emotional connection with the product and your company. You can be sure they will be thinking about your product the next time they need to make a purchase. If the customization is as effective as it should be, they will even refer others to you. Talk about leveraged marketing! This is it!
Makes Customers Feel Empowered
Customize a shipping box at Supply Pack, a customer clicks on the dropdown menu to select the preferred size. For packaging material, they are presented with a choice of White/White, White/Kraft, or Kraft/Kraft. Next, they can choose from the various options available depending on the quantity they need. The last step before submitting their order involves selecting an image, artwork, or branding to complete the packaging design. That’s it; in 6 to 7 days, your order will be at your doorstep.
Targeted, personalized marketing is the best way to sell a product. Customizing a product packaging makes this possible. It establishes an immediate emotional connection between the customer, the product, and your brand. The result is enhanced brand loyalty and a chance to leverage your sales through referrals from excited customers.
Whether you are looking for customized mailer boxes, shipping boxes, collapsible rigid boxes, folding cartons, labels, compostable poly mailers, stand-up pouches, gift bags or tissue paper, Supply Pack has your back.